How to obtain backlink for SEO 2021

Today, I will share with you some strategies for acquiring Google SEO backlink chains in 2021.

Unlinked Brand Name,Product Mentions

What do we mean, we can look for some backlink opportunities, sometimes our product name, brand name or company website will be mentioned by the industry website, but no backlink is given to us.

In response to this situation, we can contact the webmaster and try to get them to add links to the text that mentions our name.

How to find backlink opportunity?

I will recommend Buzzsumo.

In addition to Buzzsumo, you can also use Google Alert, and then set your company name or brand name. Whenever a website page mentions your brand, Google Alert will automatically send you an email reminder.

Unlinked Image

If there are original Infographics information pictures in your articles, sometimes many webmasters will directly quote your pictures in their articles, but not all webmasters will add links to your website on the pictures.

So how to find this kind of websites that reference your pictures but are not linked to it.

There are 2 ways to use google image:

The first method is to enter your brand in the search box, and then find all the photos of your brand. After clicking on these pictures, you will enter the website. Then contact the webmaster and try to get them to add a link to yours. website.

The second method is to upload your infographics on Google Image.

In this way, we will find all websites that quote our pictures, and the rest is that we contact the webmaster and add links in Infographics.

301 redirect for 404 page

Some of our pages may be deleted because of URL changes or updates, or accidentally deleted. If this page happens to have external links, it will cause a dead link on the 404 page, which is not very good for the user experience.

We can perform 301 redirects on these pages to new pages. The first effect of redirection is to improve user experience, and the second is to pass the previous link juice weight to the new page.

Here is a 301 redirect wordpress plugin, 301 redirection.

As for how to find these 404 pages, there are many tools, semrush, ahrefs, moz link explorer can find them.

Recently lost external links

Using the SEMRUSH tool, we can find recently lost backlinks. First of all, you have to think about what causes the loss of backlinks?

Is the website of the backlink source recently redesigned and the backlink is lost?

Does your page information have lost value to the webmaster of the backlink source, and has lost value to the readers of their blog?

Is it possible that your competitor provided more valuable information than your page, causing the webmaster to replace your backlink.

Re-evaluate the target landing page of the backlink

Most of the landing pages of our backlinks tend to point to our homepage, but for some backlinks with strong commercial attributes, can we point the landing page directly to our product order page?

For example, there is an article about coupons of various products, which is about discount information. The commercial attributes of this page are relatively strong. If the backlink of this page is still pointing to our homepage, then I think it is a bit wasteful.

We can directly point the backlink to our product page, so some customers may place an order directly.

Find competitors’ backlinks

This is a relatively common method of obtaining backlinks.

We use SEO tools, ubersuggest, semrush, ahrefs, moz and other tools, enter the URL of the competitor, and then find all their backlinks, download them, and go to the webmasters of Outreach backlink sources one by one.

Build a good relationship with KOLs

I think this method is more important than the above methods. People have feelings with each other. SEO also pays attention to personal connections. You often go to the blogs or social media accounts of industry leaders to leave messages. Over time, these KOLs Will gradually get to know you.

Sometimes you don’t need to ask, these KOLs will take the initiative to link you, but this has to be done slowly, and it takes time to engage in relationships.

Looking for industry resource page

Use google, search for Product resource page.

After finding these resource pages, we contact the webmaster to see if we have the opportunity to add our website to their list.

Don’t underestimate these resource pages. Not only for weights, but we can also get traffic.

The above are some methods for Google SEO to obtain backlinks in 2021. I hope it will be helpful to everyone.